People are always on the look-out for new forms of content that entertain, engage, and intrigue their psyche. With the advertising world taking centre stage of almost every piece of content out there, it has become quite obvious and distracting to have a seamless, undisturbed or diluted user experience.
There was a time when content strategy and user experience of any website were two different elements of marketing, but it is not the same anymore. Having a cohesive user experience and content strategy is the key to winning the hearts of the audience. Several businesses out there are trying to adopt different content marketing techniques that work for them but are almost unable to engage users in a unique, comforting and engaging experience because they lack synergy!
In this blog, we, the best digital marketing companies in Delhi NCR, will share a few tips to improve your content marketing while also enriching the user’s experience. But, before we begin, here a quick intro about what content marketing and user experience (UX) is:
Every website ever created is not performing up to its mark because of so many reasons. Still, one of the primary reasons is that it has a poor user experience – poor readability, accessibility, lacks ease of navigation, among other major problems that visitors face. The performance of a website tends to go up when the website is personalized, incorporates eye-pleasing design, colour, layout, typography, efficiency and speed, and graphics and content. You can avail the best digital marketing services in Gurgaon to build an authentic, user-friendly experience for everyone.
It’s like if you are improving the speed and user experience of the website, it will essentially increase the amount of joy a user feels when engaging with a website.
Content Marketing Strategy:
Though content strategy is very different from UX, however, there is no doubt that great content can lift the weight of user experience of the UX’s shoulders! Content strategy is about planning, developing, curating content that speaks volume about the brand – and makes it readable and appealing. Content marketing includes elements such as – written text, graphics, and media such as photos, videos, Infographics and more.
So, do you feel that content marketing can alone do what is required, or if supported with engaging user experience can bring it home – and convert a random visitor into a returning customer?
As the leading digital marketing agency in Gurgaon with experience in designing, developing, curating unique 25+ websites in the last quarter, we can clearly say that it is essential to have a cohesive user experience and content strategy. And, here are a few reasons why:
- Engages the audience instantly: Yes! If you offer a great combination of content and user experience, you’ll definitely have the customer fall in love with your brand early on. Many brands forget that – the first impression is the last impression when it comes to digital space, as there are so many other brands offering almost the same thing as you which your potential audience can be interested in. And, the only thing that makes you stand out is how much better experience you can offer over your customers.
- Reinforce brand authority and trust: Trust us when we say that your website’s user experience and content can help build the brand value, perception and authority while helping you gain the confidence of your customers.
- Provides a Platform that offers Valuable Information & knowledge: Your content backed with seamless user experience on the website will not only build credibility but will also create a perception that your platform offers valuable information and knowledge – which is obviously great!
- Make your website be found organically: Google loves to play around with so many rules. So, if you are a brand who loves to be ranked on Google pages, you must focus on building both – content marketing and user experience, individually and in synergy to get ranked on Google and improve your Search Engine Optimization performance.
The Marcom Avenue is an integrated media agency that offers the best website development services with the best SEO services in Gurgaon. So, if you are looking to build your website from scratch and don’t know how to leverage and or integrate user experience with content marketing, we’re here to help you.