Marketing and promotion are the two important aspects of a business’s success. You might have an exceptional product or service to give out to the customers, but without showcasing it you will not be able to create a handsome customer base for your product. Advertisements are not more restricted to only the static pictures on billboards and newspapers. They can now be customized to appeal to the target audience on a much more personal level, targeting their location and their specific likes and dislikes.
If you are planning into entering the world of online advertising, reach out to some of the best digital marketing companies in Gurgaon who can guide you to achieve your marketing goals and further help your business to reach new heights. To first help you begin with the process, we have shared some information regarding paid advertising and how useful it is for your business:
What is Paid Advertising?
Paid advertising is any kind of advertising that you have to pay for. Marketers need to pay the owner/platform host for the ad space in exchange for the use of that space. There are many platforms that can be used for paid advertising such as Google Ads, Amazon Advertising, Bing Ads and more.
Types of Paid Advertisements
Paid advertising comes in many different forms online. Some of the best digital marketing companies in Gurgaon provide the following types of paid advertisements:
- Pay-Per-Click Advertisements
- Pay-Per-Install Advertisements
- Pay-Per-View Advertisements
- Pay-Per-Download Advertisements
- Pay-Per-Acquisition Advertisements
- Display Advertisements
- Video Advertisements
How Paid Advertisements are Different from Organic Advertisements?
Paid Ads are a great way to get your product or service in front of potential customers. One of the ways to advertise your product or service is Organic Advertising. This does not involve business paying for every click or lead you to receive. This requires optimizing your search engine in a way which involves building up your website’s authority so Google views it as important. An authoritative website receives higher rankings and therefore, more traffic.
If you wish to rank your business in a higher position in search engine results, there are some of the best Search engine optimization companies in Gurgaon which will optimize your business website for organic search results. Choosing PPC advertisements will be a great option for every business as it brings the name of the business on the top.
Benefits of PPC Advertising
PPC can have a positive impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue, because:
- PPC Advertising Donates to Business Goals: PPC advertising can help you achieve the majority of marketing and business goals. These goals range from high-level brand exposure and thought leadership to a high-quality lead or e-commerce sales. PPC is a powerful tool for aligning website traffic drivers to end-goals. By leveraging content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
- PPC is Measurable and Trackable: PPC advertisements run through Google Ads and can be used to track and measure the performance with Google Analytics Tool. You can earn a lot through impressions, clicks, and conversions. Sending the PPC traffic to dedicated landing pages and tracking all the conversions using Google Analytics, you will be able to observe your expenditure and what you have got.
- Loaded with Multiple Targeting Options: Advertisers take a multi-layered approach in Google Ads to test and ensure full coverage across the networks and targeting types that can gain brand exposure. There is a range of targeting services such as through text ads, remarketing ads based on their past behaviours and focusing on specific audience demographics.By testing and trying out a mix, you can ensure the full scope of Google Ads is leveraged and that you’re getting as many impressions as possible. The biggest benefit of PPC targeting options available is that you can reach people who aren’t in your audience as well as those who know about your brand.
- Quality Marketing Data: Google Ads add a lot of quality data which can be leveraged through PPC marketing. Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts. You can use the built-in keyword planner and display planner tools to find where your audience is.
PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, non-profits, and other companies seeking quick, quality traffic and conversions. Consult some of the best branding companies in Gurgaon for the top quality PPC marketing services.