Google has been constantly revising its algorithms in the past few years, and the SERP page is no longer just about the 10 blue links of the ranking websites. The search engine has now reserved a special spot to answer the user’s queries without having to click-thru to the website.
The top digital agencies in Gurgaon strive to achieve this special spot or Snippet Box for their clients. But, why is it so important to optimize your website’s content for the Google Snippet Box? Let’s find out:
How is Google Snippet Box beneficial for your business?
Getting featured in Google’s Snippet Box offers numerous benefits for any business:
- Increased Customer Visits and Conversions
- Improved Website Authority
- Growth in Brand Awareness
- Customer’s Trust
With such impactful benefits, every website wants its content to be featured in the snippet box, but how can you compete and reach the top of the SERP page?
The best digital marketing agency in Gurgaon found that to find your space in the snippet box you need to optimize your content to fit right into the customer’s queries. So, this blog will help you optimize your content for Google’s Snippet Box:
Target long-tail keywords in question form:
In most scenarios, the snippet box features answers to user’s queries, so it is best to create content which answers the questions, especially those which starts with:
– How to
– Why is
– What is
– How can
The best SEO services company in Gurgaon understands that the long-tail keywords tend to have lower competitions which gives you better chances of ranking higher on search engines.
Answer the User’s Queries in an Organized Way:
While creating your content, answer the question very clearly on the page. Highlight the query by using the ‘H2’ tag, and answer the question using the ‘P’ tag.
Now you can utilize the rest of the content to support your answer and improve the content quality with the use of different elements such as infographics, videos, images and more.
Answer within 54-58 words:
According to a study, the answers in paragraph forms perform best if written within 54-58 words.
This graph (Source: Hubspot) explains how you have a better chance of making it to the snippet box if you write your answers between 54-58 words.
You Do not need Schema for the Snippet Box:
There has been a common myth that you need a markup to get featured in the snippet bar but the truth is a Webmaster Trends Analyst at Google, Gary Illyes mentioned that structured data has nothing to do with ranking in the Featured Snippet.
Use proper Table Structure:
The best digital agency in Gurgaon states that in order to show up in the snippet box, the best practice is to create your content in a table format with the proper utilization of table tags.
Still struggling to create performing content? Reach out to the best digital marketing agency in Gurgaon, The Marcom Avenue. By implementing the latest strategies, the team will provide you with high-end support in achieving your marketing goals.