If you’re running a business, email is one of the most effective ways to reach people who have expressed interest in your product or site, and integrating an engaging video in these emails is cherry on the top.
That’s the reason why the best email marketing agencies focus on creating compelling emails with videos to attract potential clients and uplift the business growth.
New to the concept of Video Email Marketing? Do not worry, here is a quick overview to get you started:
What is Video Email Marketing?
Video Email Marketing is basically inserting attractive videos in customer emails to boost customer engagement and conversion rate. If done right, video email marketing can offer you with numerous benefits such as:
- Catch your audience’s attention
- Introduce new products and services
- Establish connections with viewers
- Boosts Open Rate
Now let’s move further and understand some effective strategies which can help you boost your email marketing performance by integrating videos:
Put out your Latest Product Line with Videos:
The best digital marketing company in Gurgaon understands that as a brand that while introducing a new product, a brand wants to draw maximum number of eyes towards their product.
According to the book Marketing Metrics, “The probability of selling to a new prospect is 5%-20% and the probability of selling to an existing customer is 60%-70%.”
So, for the success of your latest products, you need to target your existing customers and showcase your products.
Share Customer’s Success Stories through Videos:
Your customer is smart, they do not trust your marketing campaigns as much as they trust the words of other users. So, instead of yourself telling your product’s pros, share customer’s reviews and testimonials.
By sharing human emotions and experiences through videos, you have an opportunity to earn your customer’s trust and boost your brand’s credibility. This will also improve your brand’s conversion rate.
Create the Subject Line including the word ‘Video’:
Your subject line is the first element which prompts a customer to open your email. The leading digital marketing agencies in Delhi NCR found that adding the word “Video” in the subject line can boost your open rate by upto 19%.
Lead to a Landing Page with a powerful CTA:
While sharing your video content, your primary motive is to raise your sales and communicate your products to the viewers, but playing a video right in the inbox will provide you with no sales directly.
In order to skyrocket your sales, you need to create a powerful call-to-action and place it on the video landing page. Now once your thumbnail attracts the viewer’s attention, they will land directly to your CTA. This is a great way to lead your potential customers towards the next step in the engagement process.
Want professional support to take your video email marketing to the next level? Contact the leading email marketing services agency in Gurgaon, The Marcom Avenue.
The team specializes in providing expert services to support your brand in improving the email marketing strategy and boosting the conversion rate.