Google’s data platform gets a new name and new capabilities

Google’s data platform gets a new name and new capabilities. It has renamed its popular analytics and data platform from Google Data Studio to Looker Studio. On October 11, Google announced changes to their Google Data Studio product, now known as Looker Studio.

What does this mean for Google Data Studio users?

If you’ve been using Google Data Studio up until now, you might be wondering what the recent rename to Looker Studio means for you.

In short, not much has changed except for the product’s name – everything else remains the same. So, if you’ve been using the free version of Data Studio up to this point, don’t worry, you can continue using Looker Studio without any changes.

The only different thing is that from now on, Google Analytics data will show up in Looker Studio reports as “looks” rather than “data sources.” So if you’re used to seeing your GA data under the “data sources” tab, you’ll now find it under “looks.”

Apart from that small change, everything else remains the same. So you can continue using Looker Studio just as you did before, without any need to worry about changes or disruptions to your workflow.

Looker Studio Pro

Google says that the new name reflects that the platform is more than just a dashboard tool and that it can infuse data-driven intelligence into applications and workflows.

As part of the rebrand, Google is also launching a paid version of Looker Studio called Looker Studio Pro. This version will include enterprise management features, team collaboration capabilities, SLAs, and more. The Dataplex integration announced in Google’s blog post will be the first step in providing these features.

With the rebranding and launch of Looker Studio Pro, Google is positioning itself as a serious player in the enterprise business intelligence market. And with the power of its Dataplex integration, it might have what it takes to compete against the likes of Tableau and Qlikview

In short, Looker Studio Pro will be something similar to what Looker was before – a data analytics product for enterprise companies, probably with an enterprise price tag. The main difference is that Looker Studio Pro will include enterprise management features, team collaboration capabilities, SLAs, and more. This makes it a complete enterprise business intelligence suite that goes beyond dashboards.

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