In the previous blog we discussed some of the tactics which can help improve your brand’s reputation using search engine optimisation techniques. We shared some of our insights on SEO, which you can use to establish your online reputation. SEO has the power of creating a customer journey, a really awesome one or the worst experience after which the customer will never look back to other products or services. It builds customer’s trust and builds organisation authenticity.
In this blog we will discuss some more insights through which you can build customers’ trust and brand’s authenticity. Do not forget to reach out to some of the best integrated marketing and communication agencies in Gurgaon for the best on-page SEO services in India:
Information Architecture and Back Linking: Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink your pages, it can impact how various content on your site ranks in response to searches. While crawling the pages, search engines actually read the text that you use to link pages.
Information architecture can be a complex process-particularly for larger sites as there are a number of great additional resources below with more specific answers. Here are the number of things to keep in mind:
- a) Determine your most-linked pages
- b) Rank your most important search pages “high up” in your information architecture.
- c) Try to keep your pages that you want to have rank in search engines a few clicks away from your home page.
Backlinks are the links, which are the references to your content on other websites. Every time another website mentions and points their readers to your content, you gain a backlink to your site. Here are some of the strategies to a link building:
- a) Editorial (Organic Links): These backlinks come from the website that reference your content on their own.
- b) Building Outreach: Through this, you can create amazing pieces of content and email them. if they find it valuable, they’ll reference it. You can also suggest where they could link to it.
- c) Guest Posting: Guest posts are blog articles that you publish on third-party websites. In turn, those companies often allow including one or two links to your site in the content and author bio.
- d) Profile Links: Many websites offer an opportunity to create a link. Often, when setting up online profiles, you can also list your website there. By doing this you can create authority for your website.
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Common Technical SEO Issues: We have shared some of the best ways to benefit from SEO and build links to drive search engine rankings. Be it playing with the website’s algorithm or strategizing the keywords list, there are many ways to build customer’ trust and brand’s authenticity. As there are many common technical SEO issues that many websites face and if corrected can benefit from:
- a) Page Speed: Search engines are placing an increasing emphasis on having fast-loading sites as it is not beneficial for search engines only, but for users and your site conversion rates also.
- b) Mobile-Friendly: Google has a separate algorithm which can find out if your website is mobile-friendly or not. If you optimise your website for your mobile, then your website’s search rankings on mobile devices will improve in no time.
- c) Duplicate Content: Thin and duplicated content is another area of emphasis with Google’s recent Panda updates. By uploading the same content, you are removing the link between two pages instead of concentrating it on one page, which gives you less chance of ranking for competitive phrases. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality content in the eyes of search engines.
- d) XML Sitemap: It helps search engines to understand the site and find its content. Make sure that you are not including unimportant pages that will not contribute towards any ranking.
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Tracking and Measuring SEO Results: Technical setup, content, and links are critical to getting a website into the search results. Monitoring your SEO success means tracking data about traffic, engagement, and links.
- a) Keyword Rankings: You should regularly check the rankings for keywords you selected as it gives you a rough idea of where your site ranks for specific rankings. You can improve rankings by regularly posting content in different forms.
- b) Organic Traffic: Organic traffic is a much better leading indicator of the health of your SEO efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going.
- c) Organic Conversions: The only way to measure your search engine optimisation results are actual leads, sales, revenue and profit. You can use Google Analytics to monitor the conversions. Be it organic or by running PPC ads or another channel within the window that your analytics tracking can track, then searched for you, then converted.
Considering Another Types of SEO: To target the different types of markets or businesses there are different types of SEO as it requires different approaches:
- a) International SEO: is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business.
- b) Local SEO: Local SEO is the process of local search engine marketing and helps to promote local businesses online. Hire the best local SEO services company in Delhi NCR.
- c) App Store Optimisation: App Store Optimization also known as ASO or App Store SEO is the process of optimizing a game or application in order to maximize its visibility in the stores in Search and Explore sections which increase the traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.
Always remember that the ultimate objective with search engine optimization efforts is to get more exposure and traffic for your business or your site’s content, and or look for ways that search engine traffic can help your business.
If you are facing any issue in devising the best SEO strategy, then you should ask out the best SEO companies in Gurgaon which will advise you the best search engine optimisation strategy for your business or brand.