E-commerce marketing is the act of driving awareness and action towards a business that sells its product or service electronically. There is no doubt that E-commerce is one of the competitive industries on the internet. No matter what you sell, it’s essential that your company relates to your potential customers on a personal level. Therefore, marketers are now exploring every option to promote their products online. E-commerce shoppers love seeing messages that are tailored to their interests, and it’s a great way to push more products.
E-commerce marketers can find the opportunity for themselves in digital content, search engine optimization and email marketing to attract traffic on their website. There are best branding agencies in Delhi that thrive to make the online identity of the brand.
Let us now check the concept of E-commerce advertising before we get into more detail about E-commerce marketing and its strategies. As the name suggests, e-commerce advertising is a part of e-commerce marketing. The main aim of e-commerce advertising is the ability to reach your audience effectively to boost conversions and improve brand awareness. If you want to make your e-commerce marketing strategy successful, then you must include e-commerce advertising as it is a highly effective method because it only focuses on the promotion of product or service.
Types of E-commerce Marketing
Let us discuss some marketing channels that e-commerce marketers can use to build an online store.
- Social Media Marketing:-
Social media platforms have become a great platform for promoting businesses. Be it brands or start-ups businesses, it has become necessary for all to create a social media identity. Social media marketers have to think and research about the content that is of the audience’s interest.
As an eCommerce marketer, the campaigns you run on social media might look a bit different. It is important to know that not every social media platform is a good fit for you. As e-commerce business is all about showing your products, its success depends on the use of images to drive attention and traffic to your pages. If you want to portray your products the best way, Instagram is the best platform for your business because it enables you to show your photography skills and expand your page’s reach. Hire the best social media marketing agency in Gurgaon for promoting your eCommerce store the best way.
- Content Marketing
People mostly resonate with the concept of video marketing and blogging when the word content marketing strikes their ears. Content marketing is used to improve the website’s ranking in search engines and answer questions related to your industry. Here are some ways you can leverage content marketing to promote your eCommerce store:
Enhance your Product Page Content
Optimize your product pages for short, product-driven keywords that include the name of the product. Make sure that your page titles, headers, and image alt text focus on the right keywords so search engines know to return your e-commerce store for the right query.
Engage your audience with crisp blog posts
As your main aim is to engage the customers, you can create relevant blog posts that will move them into consideration and will garner your website the traffic you want. For example; If you have an eCommerce store of gadgets and technologies, then posting topics such as “upcoming tech in 2020” will help you to garner more traffic to your website.
Engage your audience with YouTube Posts
YouTube is the second-largest search engine after Google. If you’re looking for a massive, captive audience, it is the best place as you can target an audience with highly searched keywords to determine topics and then create videos.
- Search Engine Marketing:-
Search Engine Marketing (SEM) includes both search engine optimization (SEO) and paid advertising. While SEO relies on your knowledge of Google’s ranking algorithm to optimize content, SEM can involve pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), that allows you to pay for top spots on search engine results pages.
By leveraging PPC campaigns on Google, you can guarantee potential buyers who will see a link to your page when they enter the search term that matches the terms of your campaigns. Therefore, e-commerce marketers often register with Google AdWords and promote their product pages through PPC campaigns. For the best PPC services in Gurgaon, reach out to The Marcom Avenue as it is the best PPC management company.
- E-mail Marketing:-
Email marketing is one of the oldest forms of digital marketing. It holds a special value in the world of eCommerce marketing as it is automated. By being automated, email marketing is easy and can target various customers or it can act as a feedback stage in the buyer’s journey.
One way to use email marketing is to follow up after purchasing the product. If a user has already purchased a product from your website and agreed to receive emails from you during the checkout process, sending a follow-up email a few days after the product is delivered keeps the conversation going. It also shows that you care about them beyond a sale and that your company has an interest in their success using your product. It allows you to get feedback on their purchase experience, which, in turn, helps you reduce friction for future customers. Consult the best email marketing company in Delhi as they have the best email marketing strategy for every business.
- Affiliate Marketing:-
Affiliate marketing is the process of earning a commission by promoting other people’s products. Approximately 80% of brands select this type of marketing and e-commerce websites are the perfect platform for it. Unlike social media influencers, affiliates generate great interests in products via old fashioned yet effective marketing tactics
E-Commerce Marketing Tips
There are countless e-commerce marketing tactics that you can use to drive visitors to your online store beyond the traditional methods. Let us check some ways that you can create a market for your business.
- Personalise customer’s experience.
Personalisation is a way to cater to individuals within the marketing materials that you already have; it is tailoring your outputs to reflect the unique needs of your consumer. Research shows companies that use personalisation are seeing revenue increases ranging from 6-10%. Personalization will enable brands to attract their TG and engage them into buying the product/service instead of marketing it on their face.
- Leveraging User-Generated Content
User-Generated content is the game-changer in today’s marketing world. It is the best way to acknowledge and involve your existing customers and attract new potential customers. Using engaging UGC helps you to promote your product more effectively. This helps in driving the traffic towards eCommerce stores and builds an authentic following of people.
- Optimize it with your live chat
Depending upon the size of the business, optimize your website with the live chatbot integration as you will not be available all the time to entertain the customer queries who visit your store. Live chat will prove especially effective while people are browsing your store so they can get answers right away and when they’re in the checkout process to mitigate any objections just before buying. Hire the best web development company in Gurgaon that will provide your website with the look and feel.
- Optimize your shopping cart
Users abandon their shopping carts for several reasons, like at cost of product during checkout, or better price at another website, etc. To diagnose the problem and retain the business optimizing the shopping cart as per the need of the customer will help convert the purchase. If a website visitor fails to complete a transaction while they’re in your shopping cart, consider sending a polite email to remind them to complete the checkout process, offer assistance, or recommend other related products to get their mind back on you.
- Create a customized website design
Your e-commerce website should have a responsive design as it will cater to your eCommerce marketing strategy. It should have the latest features and should be optimizable in any device.
E-commerce businesses have several marketing tools at their disposal. You can create strategies and use tools to create a campaign that is designed to attract customers according to the type of businesses and grow better.
Reach out to the best digital marketing agencies in Gurgaon for creating the best e-commerce websites and creating promotion strategies best tailored according to your business needs.