Are you uncertain about the power of social media? Wondering what can help your business to grow effectively? With over 2 billion users worldwide, your customers already exist, which makes social media an integral part of your marketing strategy. But while you should be on social media, knowing where to start is easier said than done. Below we will look at 8 ways; you can start using social media to boost your business.
According to a survey in 2019, more than 65% of businesses are on social media to increase leads. But the great benefits of using social media are not just leads; it is the ability to generate leads with advanced identification.
IMPROVE SEARCH ENGINE SUPPORT
There is a lot of debate on this topic, but the fact is that social media can improve the quality of your search engine. How? Your website domain authority increases as the number of social media shares increases. This leads to an improved level of search engine optimization for your pages. But it is more than that. Many consumers visit your social media profiles before going to your website to get a better understanding of your product before making a purchase.
Typically, businesses use social media to increase website traffic. This scenario is supported by the same Social Media report mentioned above with 78% of businesses claiming to use social media to increase their website traffic. If you do not have a strong presence on social media, you lose traffic. This means that your traffic is generated from the same limited number of people currently following you.
LOOK AT COMPETITORS
This may sound strange, but social media is a great way to look at your competitors. It gives you the opportunity to monitor and encourage their performance. You can see what kind of content they are posting, and how they are communicating with their followers. Social media can also help you learn from your opponents. There should be a good reason why your competitors are doing better than you.
BEST FOR CUSTOMER SERVICE
Providing best customer service may already be a priority for your business. But along with the two way communication provided by social media, it also offers a unique opportunity to enhance your customer service and provide instant gratification to your target audience and active users.
BIG IMPACT BY EMAIL MARKETING STRATEGY
Social media platforms have completely changed the game when it comes to how businesses think about email marketing. Sharing your email in all your social networks can open your content to a completely new audience and reveal the kind of buzz you’ve been looking for.
REACH TO ALL AGES AND DEMOGRAPHICS
Social media is breaking the barriers of age. A recent research found that 69 percent of Indians use social media. While most of that percentage is now 18-29 years old including 34% people up to 65 and older. So, no matter how big your target audience is or how old they are, most of them are probably already logged in and waiting for you to get started.
SOCIAL MEDIA IS PERVASIVE
Today, more than half of all Indian are smartphone users and many growing businesses offer a portable touch experience. The benefits of increased mobile activity in our daily lives are enormous for businesses. Most social networking sites, including Facebook, Twitter, Pinterest and Instagram offer free mobile apps that allow business owners to manage their presence on the go. Most importantly, these apps allow customers to connect with their favorite sites from anywhere. These users not only share updates from their lives but also search for businesses, products, services and interact with new trends through their social channels. The availability of mobile communications can increase the chances of your business being found when someone is looking for any services or product to buy, while on the go.
GIVE YOUR BUSINESS A PERFECT BOOST WITH THE MARCOM AVENUE
If you are also aspiring to grow your business through social media optimization company then The Marcom Avenue can give your business the much need hike with the benefits of best digital marketing services. Digital marketing by The Marcom Avenue is a way to get the attention of today’s tech-savvy consumers. There are a variety of strategies you can use, including search engine marketing, email marketing and social media marketing. The integrated marketing agency is a great tool for businesses looking to achieve unmatched growth.