Social media marketing can bring remarkable success to all kinds of businesses if used wisely. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Trends on social media are the ingredients which decide what impact your social media marketing recipe would have.Remember, social media never goes out of fashion, but the trends are in and out of fashion. The assistance from an integrated marketing communication agency in this regard would be like an icing on the cake.
As we enter 2020, social media will remain a critical channel for driving brand awareness.
Here are the 5 social media marketing trends to be followed in 2020:-
In 2019, TikTok outperformed all social media platforms. The data from Sensor Tower showed that TikTok hit 1.5 billion downloads across iOS and Android interfaces. Users in India accounted for 31% of the app’s total downloads, followed by 11.5% in China and 8.2% in the US market. TikTok even outranked Instagram and Facebook. This simply indicates that TikTok is the new social media platform for which the brands need to actively curate marketing strategies.
It was found in a survey that 68% of consumers expect brands to contribute to society, and 61% are willing to pay more for products that are ethically produced. In 2019, we saw a lot of political and social awareness on social media. In 2020, this trend will rise manifold and users will be using social media to highlight various issues across the world. Therefore, brands are suggested to take a stand on any social issue and create purpose-driven content that drives marketing.
According to a study, it is found that by 2022, 82% of all online content will be video content. It was found in 2019 that videos in various forms garner customers and their attention. It was also found that IGTV, LinkedIn Live and Snapchat Discover are the three major areas of video marketing on social media platforms that have the potential to grow in 2020. It must be underlined that marketers, who use video, on average, grow their revenue 49% faster than non-video users, and social media is arguably the fastest way to utilize this advantage. Therefore, telling the story of your brand and product with the help of a video on social media is surely going to help you to reach more audience.
The influential figures having 10,000 or fewer followers are called Nano-influencers. A recent study found that Nano-influencers have an engagement rate of 7.2% on Instagram compared to influencers with over 10,000 followers who have just a 1.1% engagement rate on Instagram. This makes them a good alternative to mega influencers due to the rising costs associated with influencer fraud. It is already predicted that influencer marketing will rise in 2020; therefore, Nano-influencers who are affordable and have no fake followers will hold power in social media marketing.
Augmented Reality (AR) and Virtual Reality (VR) Social Commerce:-
In October, YouTube globally launched an AR-enabled beauty try-on-feature in beta via its masthead and discovery video ads. NARS was one of the first brands to incorporate the AR feature, and in doing so, has reached over 20 million people in the US, UK, Canada, and Australian market. The study shows that AR-enabled ads will generate nearly $13 billion dollars a year by 2022, and the number of global mobile AR users are expected to reach 2.5 billion by 2023. These figures clearly depict that AR and VR are the future of social media marketing and thus as we are already in 2020, we definitely need to make them a part of our marketing strategy.
We all are acquainted with the power of social media marketing and this power is increased manifold when it is done at the right time, glutted with the right content. The definition of the right content is directly linked with the relatability of content with the experiences of people along with the trends that are ruling the social media at times. Thus it is very important to follow the trends in social media marketing to generate more audiences.
Manmeet Singh is a curious soul who wanders aimlessly to explore new places, people, food and traditions. He is always high on books and can kill the time without hurting eternity. Story weaving is consistent in his head and nowadays his words are rescued at The Marcom Avenue where he is working as Content Writer.