A social media campaign is a synchronized marketing effort designed to strengthen information and emotions – connected to the product, brand, or service. Today, the need of the hour is to evolve with the changing consumer need and advancing technologies.
According to a recent study, the leading social media optimization company found that 78% of businesses have dedicated teams for their social media handles, and the numbers are growing every day. But the fact is, not every business has achieved success in their social media marketing efforts.
To offer some inspiration and help brands draw a better storyboard for their social media journey, we have collated 5 most innovative social media campaigns of 2020 to give a quick insight into what’s new in the market:
-
Pulse’s #PulsePePulse Challenge:
The idea behind this campaign was to encourage candy lovers to engage in a fun activity with their favourite Pulse. The challenge kick-started with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij, etc., trying their hand to stack Pulse pe Pulse.
The celebrities began by taking up the challenge on their own and further motivating their followers and friends to participate, which took the engagement on this social media campaign to another level.
The social media agency found that the candy brand received over 1300 entries across platforms, with a reach of 14 million and over 26 million impressions.
-
Hershey’s India #ThatsWhatWeSaid
At the beginning of 2020, Hershey’s India launched an extremely effective social media campaign to increase awareness among its Indian target audience about its distinct flavours and made the brand more relevant for their younger clientage.
#ThatsWhatWeSaid performed tremendously, created a buzz on the social media platform, and gained over 17 million impressions. By the end of the campaign, the brand witnessed 50,000+ profile visits.
-
Zoom’s Virtual Background Competition:
The top digital marketing company in Delhi NCR understands that the nationwide lockdown proved to be in favour of the video conferencing platform as it provided a reliable mode of communication for everyone.
In the moment of need, Zoom didn’t miss to tap into the power of social media to enhance brand awareness and encourage its targeted audience to try the app with its Virtual Background Competition.
The campaign was launched as a monthly contest, and the remote workers were asked to share their pictures or videos with the virtual background feature on Zoom. As a result of this campaign, over 50,000 people signed up for the free trial.
-
Burger King’s Moldy Whopper Campaign:
In March 2020, the world-famous fast-food brand took an unconventional route to spread awareness of its initiative to remove artificial preservatives from all of its food products by the end of the year.
This campaign was led by a video time-lapse of the restaurant’s famous signature sandwich decomposing over a period of 34 days. This was a unique approach as it invited a massive number of adverse reactions for the brand but got over 2 million views on YouTube.
Hence, the campaign was a huge success in terms of reach and engagement. The social media optimization company recognizes that negative marketing can also be a great tool to enhance your brand’s marketing journey.
-
Zomato’s #ZomatoLoot Content:
Without a doubt, it was one of the biggest social media hits in 2020 by any Indian brand. Zomato was able to draw over 4,000 entries for the contest as it offered Rs. 25 lakh to the winning team.
Zomato was in dire need of a new video ad for Television, YouTube, and social media marketing, and this entry won not just the heart of professionals at Zomato but also of the rest of the world with its creativity.
According to the top digital marketing company in Gurgaon, the brand always encourages its followers to engage with its quirky content while also influencing them to share user-generated content.
Conclusion:
Every brand must have a social media channel – be it Instagram, YouTube, Twitter, LinkedIn, or Facebook, as per their audience base and presence. As per a study by Emarsys 2019, there are over 3.2 billion social media users worldwide, which equates to about 42% of the world’s current population, and this number is only growing.
So, if you are looking to improve your social media position amongst your Target Audience and want to reach more and more people, you must connect with the best social media agency, The Marcom Avenue.
