Your website is the first point of contact for the potential customers with your business. So you should leave no stones unturned to reach the maximum number of customers and provide an exceptional experience to your users, by tapping the SEO tool and enhancing UX effectively.
In the simplest form, SEO focuses on elevating your website’s rank in search results, while UX (User Experience) is how your users interact with your website. Hence, there is not a chance SEO and UX are related, or are they?
The top digital agencies in Gurgaon work constantly with the team of marketers and designers to make SEO and UX work together and deliver the best results for their clients. To understand the importance of aligning these two factors together, let us begin with “What is SEO and UX?”
What is SEO?
Most likely you have heard the term SEO or Search Engine Optimization, it is a marketing strategy to improve a page’s Google rank on the Search Engine Result Page on account of relevant keywords.
The best SEO services company in Gurgaon understands that SEO is one of the primary tools to boost the quality and quantity of your website’s traffic.
Studies prove that about 67k searches are performed on Google every second, this explains why SEO is crucial for your brand to be found by people.
What is UX?
User Experience (UX) is the practice of working on all the elements like texts, graphics, or site design focused to make your website customer-friendly.
A good UX helps you to improve your website’s bounce rate and offers a more reliable experience to the users and eventually improves your website conversions.
Here are some of the reasons why you need to align SEO and UX to work towards a common goal:
Google Loves Impressed Customers:
The best website development company in Delhi NCR noticed that improved user experience helps you to increase the time a user spends on your website by adding elements like easy navigation, engaging visuals and usability aligned design.
This helps Google to know that your website is useful and improves your website’s ranking. It is a well-known fact that your website’s bounce rate has a major impact on your website’s SEO.
Your website runs faster:
Your page speed is considered while Google determines your page ranking, so in order to improve your website’s visibility, you need to spend some time improving the page load speed.
Also, it helps you to simultaneously improve your user’s experience because any web page is expected to load within 3 seconds or your customers might abandon your website and visit your competitors. Hence, improving your web speed helps both your SEO and UX.
Eliminates any Post-Launch Errors:
The best digital marketing company in Gurgaon found that any error post launch is not just an SEO issue, it even impacts the user experience and trust on your brand.
If you are solving any site issues then you are directly improving the site’s SEO and UX. You may now want to focus on any error pages of your website.
More people are using their phones to search your Business:
According to research, about 74% of users say they’re more likely to return to a website if it’s mobile-friendly. So, now you know how a mobile friendly website helps you to provide better UX.
Talking about SEO, since 2019 Google began mobile-first indexing practices for the new website which explains that your SEO is incomplete without a mobile friendly or responsive website.
Looking for support to integrate the SEO and UX practices to your website? Why don’t you reach out to the best digital marketing agency in Gurgaon, The Marcom Avenue, which specializes in providing expert strategies to improve a website’s performance and boost business growth.