The Challenge

Vertel Digital is a leading provider of world-class Wireless-Radio communication equipments. Vertel is a Category 1 two-way radio manufacturer with the Global DMR association, making fast & easy communication possible anytime, anywhere.

One of the first in India to manufacture superior Digital Radio products, Vertel engaged us for Integrated Marketing Solutions. Having mostly B2B clientele, as an integrated marketing company, our challenge was to help Vertel build a position for them in B2C Segment too.

The Solution

This best Indian walkie talkie manufacturer having large government sectors and B2B reach was dubious to have a grip on a direct customer base.

  • We have created marketing strategies centered around their license free walkie talkie- ‘Team talky’. To make Team Talkie popular in the B2C segment we planned to promote it on different digital platforms as well as through paid marketing campaigns and retail stores.
  • While promoting their License free range, we focused also on building their reputation in government sectors and B2B segments. We created a user- friendly website that caters the thought leadership approach and focuses on their license as well as license-free walkie talkies.
  • We made sure that they are in constant touch with their distributors and potential industries by running SMS and Email Campaigns.
  • In this era of technological advancement, it was necessary for us to convey people- “How a walkie talkie can be useful to them.” Also, when it comes to reaching end users there is no better way than social media. We have utilized Facebook, LinkedIn and Instagram to introduce people with this effective solution to communicate without hassles.
The Solution
The Result

The marketing campaign for Vertel is achieving huge success and statistics speaks for the same:

  • Website visits increased to 5X within 3 months and still counting.
  • Product Sales expanded by 1.5X
  • Facebook likes increased by a whopping 70%
  • Instagram followers saw an increase of 50%
  • LinkedIn increased engagement by 30%

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