Marketing Strategy, AI, Video Production, Content Creation, Content Marketing
objectives
Answering Nestle's call, we embraced the challenge of making their 2000 brands a household essential. Fueled by creativity and a plate of Maggi, we embarked on a journey to solidify their global icons and local favourites in every home.
tactics
Chatbot Integration
Developed Chatbot integrated with Google Assistant that suggested recipes according to a specific child’s profile and liking
Meal Plans
Created ‘Meal Plan’ gifs, stop motion, TVCs etc. with a simple 3-4 step process of creating delicious, healthy dishes that any child would gladly gulp down!
Execution
1. Developed an Interactive Chatbot Integrated with Google Assistant 2. Personalized Recipe Recommendations Tailored to Children's Preferences 3. Introduced Nestle's Unique Twist - Unconventional Ingredients for Explosive Flavour
