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Creating 10,000 recipe videos for Nestle

Marketing Strategy, AI, Video Production, Content Creation, Content Marketing

objectives

Answering Nestle's call, we embraced the challenge of making their 2000 brands a household essential. Fueled by creativity and a plate of Maggi, we embarked on a journey to solidify their global icons and local favourites in every home.

tactics

Chatbot Integration

Developed Chatbot integrated with Google Assistant that suggested recipes according to a specific child’s profile and liking

Meal Plans

Created ‘Meal Plan’ gifs, stop motion, TVCs etc. with a simple 3-4 step process of creating delicious, healthy dishes that any child would gladly gulp down!

Execution

1. Developed an Interactive Chatbot Integrated with Google Assistant 2. Personalized Recipe Recommendations Tailored to Children's Preferences 3. Introduced Nestle's Unique Twist - Unconventional Ingredients for Explosive Flavour