The Challenge

Founded in 1980, these veterans of aesthetic create marvelous pieces of jewelry that are as flawless in design as they are bold in making a statement!

They wanted us to handle their social media presence and generate new leads for their already thriving store. This is the story of how we established PPJ as a leader of the Gems & Jewellery trade in India

The Solution

With products as beautiful as PP Jewellers’, it was clear that our focus would be centered around marketing their designs.

  • We created themes for PPJ’s Instagram and each theme revolved around a specific product like rings, necklaces, and bangles. These theme centric designs helped PPJ Instagram followers easily find their favorite item and in the process generated a lot of re-visits to the PPJ page.

  • On Instagram, we started creating immersive tiles using multiple posts. The strategy paid off, simply because of the highly engaging designs of our tiles – every image in the tiles design had an appeal of its own!
  • We also curated a bride-focused campaign and it was not about promoting just our own product but also spreading a message. PPJ brides were not defined by the necklace they wore or the bangles on their hands. No, the jewelry was secondary to their natural beauty and our task was to promote enhancing this beauty that every bride possesses.
The Solution
The Result

The blend of visual elements and emotional marketing generated great traction.

  • Facebook witnessed a following of 65,000+
  • Instagram’s following increased by more than 33,000
  • Each post garnered about 95,000+ likes

PP Jewellers already had an impressive hold on the market and The Marcom Avenue was glad to be able to add to that. PPJ are now making inroads into newer products and designs every day, their leads steadily increasing and their customers engaged on all social media platforms!

We Love to Build Brands

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