The Challenge

Mahindra World City is one of India’s pioneering brands in the space of Integrated City development and also Industrial Clusters.

Mahindra World City entrusted us with their Social Media Mandate and Email Marketing Mandate. Marketing objective was:

  • To create and maintain a position of Mahindra World City that reflects Thought leadership in the business segments they are operating in
  • Generate leads through social media
  • Leverage best in class Social Media Tactics to promote their Events and open a conversation channel with business networks that are cultivated at Events
  • Effective Coordination, Engagement and Approval from 4 sets of diverse teams including C-Suite distributed across multiple geographies
The Solution

Mahindra wanted to grow their online presence for online visibility and lead generation in their four locations. The branding objective was to position them AS India’s no. 1 Integrated City & Industrial Cluster

  • Built a powerful Social Media Content Pipeline across post categories like Thought leadership, Events, Interactive, news Related, Curated and Sales-Marketing-Promotion
  • We adopted a cross promotional strategy of various Social platforms that helped in gaining a lot of traction on Organic Follower buildup.
  • Integrated Lead Gen Campaign across LinkedIn – Google Display Network and Database Marketing to ensure that Digital becomes a powerful lead Gen channel for the brand
  • Live Tweets and Tweethon to improve engagement on Social Media
  • Increase of percentage of Thought Leadership posts in initial few months to create a powerful positioning and then increasing Sales-Marketing-Promotion posts to complement paid marketing activities on Digital
The Solution
The Result
  • LinkedIn Organic Follower growth rate of over 10% per Quarter
  • FB and TW Organic Follower growth rate of over 15% per Quarter
  • Engagement Rate Became 4X
  • Organic Reach increased 3X
  • Organic Sales Queries from Digital Shot up by 10X

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