The Challenge

Amatra is a leading hospitality chain that runs marquee Properties namely “Amatra By The Ganges” and “Amatra Dunsvirk Court” in Uttarakhand and will be opening 10 more properties in the coming few quarters.

Amatra By The Ganges” is located on the banks of holy river Ganges and is a great resort for travelers who seek a blend of spirituality and new age tech driven amenities.

Amatra Dunsvirk Court” is a heritage property that is close to 150 years old. It takes our patrons back to the British Raj and on top of that ADC is the highest located resort in Mussoorie and offers an exhilarating experience to everybody who visits this property.

Amatra engaged The Marcom Avenue for its formal PR launch and to create a unique positioning in the Hospitality Industry to differentiate it from competition.

The Solution
  • Created a unique positioning of “Affordable Luxury” Resort Chain that is focussed on the needs of modern day traveller without burning a hole in their pocket
  • PR Launch by leveraging “Corporate Growth Stories, Media Interaction with leading News Wires / Print Universe and Press Releases”
  • Advertorials focussing on both the properties that are currently in its portfolio and project it as the go to destination for Bespoke Weddings and Eco-tourism
  • FAM trips for various properties by leading Print, Online and Trade Journalists
  • Media Columns for Key Spokesperson of Amatra to create a Thought Leadership across Hospitality sector
  • Quotes on key announcements like Impact of GST on Hospitality Industry
  • Blogging and Listicles on Burning topics like Eco Tourism, Hospitality Trends and Consumer Behaviour of Modern Day Travellers
The Solution
The Result
  • Delivered an Editorial value that ran into multiple lacs and an ROI of more than 30X
  • 200+ mentions across Print and Online Universe within a short span of 2 quarters

Marquee coverage across Business Standard,Times of India, ETNow, Outlook, Moneycontrol.com, CNBC TV18, Statesman, Hospitality Biz, Aviation Times Magazine and others

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