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RIDING INDIA’S GEAR SHIFT 2025

From Safety to Style: How Riding Became a Cultural Identity

An exclusive insight report by The Marcom Avenue’s R&D Division, decoding India’s evolution from protection to self-expression on two wheels. In Q3 2025, riding gear sales rose 18%, Tier-2 cities led premium growth, and style redefined safety.

Discover the insights shaping India’s new riding culture.

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RIDING INDIA’S GEAR SHIFT 2025