India’s motorcycling story has changed lanes. What was once a safety compulsion, a helmet to dodge challans, has become a bold symbol of identity and aspiration. In Q3 2025, riding gear in India experienced a cultural leap: sales surged 18%, Tier-2 cities outpaced metros in premium purchases, and riders chose design and comfort as much as protection. This is the quarter that proved one truth: India doesn’t just ride to reach, India rides to express. This report decodes the trends, moments, and market forces steering the country into a new era of riding culture.
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