Build a modern, SEO-friendly digital platform to highlight Madhusudan Dairy’s corporate legacy and showcase its extensive product portfolio while ensuring ease of content management.
Challenges
Dual-Purpose Website: Balancing corporate storytelling with product-level consumer engagement in a single platform.
SEO Limitations: The brand had low organic visibility before the revamp, requiring a structure that would boost search rankings.
Ease of Updates: Internal teams needed a CMS simple enough for quick product or content updates without relying on technical support.
Performance Expectations: With a diverse user base, the site needed to be fast, responsive, and optimised for mobile browsing.
