Digitise and streamline DLF’s large-scale launch process by providing a transparent, user-friendly platform for customers, dealers, and channel partners, reducing friction and accelerating sales.
Challenges
High-Volume Demand Management: Handling thousands of leads, preferences, and bookings simultaneously without glitches.
Complex Stakeholder Roles: Customers, channel partners, and internal sales teams all required differentiated yet synchronised platform experiences.
Transparency & Trust: Real estate buyers demand clarity in property allocation and pricing; any errors could damage brand trust.
Time-Sensitive Launches: EOI platforms had to be fully functional during high-stakes launch windows, leaving no margin for technical failure.
