objectives
Create a scalable digital ecosystem that transforms hygiene education into an engaging daily habit for school students, while providing Dettol with real-time visibility, centralized control, and measurable behavioral impact.
Challenges
- Low Digital Engagement Layer: Strong on-ground school presence, but limited digital interaction and habit reinforcement.
- No Unified Reward System: Absence of a structured, controlled incentive mechanism to motivate daily participation.
- Lack of Real-Time Visibility: No centralized view of school-wise, class-wise, or student-level participation.
- Scalability Concerns: Platform needed to support large multi-school rollouts with consistent performance.
