“Mom: My First Teacher” Campaign for
Dabur

AI Integration | Personalized Product Experience | End-to-End Fulfillment

objectives

To help Dabur Amla stand out during Teachers’ Day by creating an emotionally resonant campaign that not only boosts awareness but also delivers deeper digital engagement with consumers.

Challenges

Low Awareness on Teachers’ Day: Dabur Amla needed to stand out in a cluttered festive calendar where multiple brands compete for attention.
Last-minute Brief Change: The creative and technical requirements were altered just a day before execution, demanding extreme agility
Deeper Digital Engagement: Beyond awareness, Dabur Amla had to ensure meaningful participation from users, not just passive consumption

tactics

Designed for Virality

Structured the user journey to make sharing seamless across social media, ensuring emotional resonance translated into organic reach

Agility in Execution

Despite the brief change at the last minute, our in-house tech team rebuilt the campaign overnight, integrating uploads, auto-generated videos, social sharing, and analytics in just 24 hours.

Personalization + Gifting

Each interaction was tied to custom Dabur Amla gift packs, adding a tangible element to the digital experience.

Interactive Campaign Design

Built “Mom: My First Teacher”, an interactive experience where users could upload photos, write thank-you messages, and instantly generate personalised video keepsakes