Streamlining Instrumentation Sales with a Robust Shopify Platform for
AIMIL

E-commerce Development | Product Data Management | User Experience Design

objectives

Brand Positioning: Establish AIMIL Healthcare as a leading provider of medical instrumentation in India, emphasizing quality and reliability.

Product Catalog Management: Develop a comprehensive online catalog for AIMIL's extensive range of healthcare and medical instrumentation products.

User Experience: Create a seamless and intuitive online shopping experience for healthcare professionals and institutions.

Scalability: Implement a scalable e-commerce solution capable of handling a growing product range and increasing customer base.

SEO Optimization: Enhance online visibility to attract more traffic and potential customers.

tactics

Responsive Design:
Ensured the website is mobile-friendly, providing a consistent and user-friendly experience across all devices.
SEO Optimization
Optimized product listings with relevant keywords, meta tags, and descriptions to improve search engine rankings and drive organic traffic.
Product Information Management
Implemented a PIM system to centralize and manage product data, ensuring consistency and accuracy across the platform
Structured Product Catalog
Organized AIMIL's diverse product range into well-defined categories, facilitating easy navigation and quick product discovery
Shopify E-commerce Platform
Utilized Shopify's robust features to build a secure and scalable online store, ensuring smooth transactions and inventory management

Results

Increased Online Sales

34%

Increased Online Sales
Enhanced Product Discovery

85%

Enhanced Product Discovery
Streamlined Operations

65%

Streamlined Operations
Improved SEO Rankings

120%

Improved SEO Rankings