Strengthening Thought Leadership and Educational Innovation in Management Studies for ABBS
Acharya Bangalore Business School (ABBS) Positioned as a thought leader in management education through a sustained strategic PR campaign. Leveraged milestone events such as TEDxABBS, experiential learning initiatives, and strategic partnerships to amplify national visibility and position ABBS as a progressive and industry aligned educational institution.
objectives
To amplify ABBS's academic and institutional visibility through consistent national PR efforts, promote flagship events like TEDxABBS, and position the school as a future-focused hub for industry-aligned management education.
tactics
Media Roundtables
Organized focused media roundtables in Bangalore in April 2025, resulting in 7 CAT A print coverages across leading regional publications. The event saw 5 in-depth media interactions and helped push ABBS's visibility within the Karnataka media landscape
Strategic Press Releases & Coverage Amplification
Disseminated high-impact stories on TEDxABBS, showcasing student-led innovation and global conversations; the MoU with the Airports Authority of India, reinforcing industry-academia alignment; and the 15th Annual International Conference on Peace and Conflict Management, highlighting ABBS’s commitment to global leadership discourse.
Thought Leadership
Secured authored article placements for institutional leaders in platforms like The Hans India and The Daily Guardian, discussing evolving educational frameworks and leadership dynamics.
Targeted Media Outreach
Maintained strategic engagement with top-tier national media like The Hindu, Economic Times, Financial Express, Hindustan Times, The Indian Express, and BW Education—ensuring continuous coverage of institutional developments, program launches, and expert commentary.
Stakeholder Engagement
Positioned ABBS in high-value conversations around AIU accreditation, CMAT results, experiential learning, and year-end educational trends through both owned and earned content initiatives.
