Their Requirement

If we were to instead mention ‘luxury car’, India’s middle class citizen’s first thought? Probably ‘Mercedes’, ‘BMW’ or ‘Audi’. But why? Is it a matter of design? Brand? Performance? Pricing? No, it is none of these. The challenge for AMP Motors - Jaguar India’s Website. Officially bought out by Tata Motors in 2008, Jaguar still struggled to match established website of other luxury brands.

The Solution

Create a whole different online identity for the brand in India In-depth research in terms of how can we connect with the uber luxury target audience. Content curation keeping in mind what the TG wants to hear and how can the content help keep the TG engaged on the website.

Our Result

• 17.8K Traffic on the day of Launch
• Returning users were 26.8% of the total users in the first month.
• Avg time spent on the website- 4mins 48secs

Their Requirement

Hero Future Energies approached The Marcom Avenue with a clear objective - to revamp their existing website and create a global online platform that resonated with their vision of a sustainable future. They wanted a website that not only showcased their renewable energy projects but also provided a secure and user-friendly experience for their stakeholders.

The Solution

Crafted a user-centric, sustainable design with enhanced security for Hero Future Energies. The website serves a global audience with multilingual support, seamless navigation, and optimized performance for a top-notch user experience.

Our Result

• Increased Global Presence
• Enhanced User Engagement on an average of 15 minutes and 12 seconds on the website
• Improved Security and zero vulnerabilities
• Sustainable Impact

Their Requirement

myUride approached The Marcom Avenue with an ambitious goal - to develop a user-friendly mobile app from scratch, catering specifically to the university population in the US. They sought a comprehensive solution that would streamline ridesharing, making it accessible, convenient, and eco-friendly for students, faculty, and staff.

The Solution

Extensive research led to the myUride app, catering to university students. ensure a safe and efficient carpooling experience through its intuitive design, custom development, advanced matching algorithms, and robust security.

Our Result

• University Partnerships
• Enhanced User Experience
• Rapid Adoption
• Sustainable Impact

One of the biggest reasons why publishers and advertisers are focusing on marketing automation today is because of the integration of AI/ML in marketing automation. With this, it is possible for advertisers to ensure that their advertising budgets are utilised in a better manner with almost no monetary wastage. After all, advertising is about spending money to improve visibility for your products and services.

Combining AI and Machine Learning Models with Robotic Process Automation is known as Intelligent Process Automation (IPA), which brings together the capabilities of digital automation and analytical insights that can help advertisers build more successful ad campaigns than ever before.

Factoring in all this, it isn’t surprising to see how automation has become an integral part of the future of digital advertising.

Accumulating debt has always been a worrisome scenario, especially in situations when people are forced to take out even more loans in a bit to cover the payments of their existing debt. Just like the financial world has accumulating debt and the debt trap, so does the software industry. If you have been in the industry for a while now, you must have come across the term, ‘technical debt’. Also called tech debt, code debt, or design debt, the term refers to the implied cost that a business incurs when they do not deal with problems that will affect them in the future.

Understanding Technical Debt

Technical debt is the result of prioritising the speedy delivery of a project over writing perfect code. Stemming from the “build now, fix later” mentality, it describes what results from situations where development teams take actions like delaying or omitting work, delaying features or functionalities, cutting corners, or settling for suboptimal performance, so project delivery can be expedited. Technical debt must be paid back later as accruing tech debt only causes existing problems to get worse with time and the longer it builds up, the costlier it gets to fix it.

The Significance of Personalised Customer Experiences

In a world where the one-size-fits-all approaches no longer suffice, personalised customer experiences are the cornerstone of building lasting relationships with your audience. Customers now demand that brands recognise their preferences, anticipate their needs, and provide tailored experiences.

Imagine being offered recommendations based on your past purchases or receiving a birthday greeting with a special discount. This level of personalisation fosters a profound connection between the customer and the brand, leaving them feeling valued and understood. The tangible outcomes are clear: heightened customer satisfaction, improved retention, and ultimately, increased revenue.

The Role of CDPs

Customer Data Platforms (CDPs), often described as the unsung heroes of personalised experiences, play a pivotal role in realizing this vision.