The Marcom Avenue

In the ever-evolving landscape of digital advertising, understanding the cost per click (CPC) rates across different platforms, countries, and industries is crucial for businesses and marketers.

Here’s a comparison of CPC rates across various online platforms for paid media:

Google Ads (Search) CPC rate	$0.67
Google Ads (Display) CPC rate	$2.32
Facebook Ads CPC rate	$1.35
Instagram Ads CPC rate	$3.56
Twitter Ads CPC rate	$0.38
LinkedIn Ads CPC rate	$5.26
Pinterest Ads CPC rate	$1.5
Amazon Ads CPC rate	$0.89

These CPC rates across select countries and explores how they compare to the United States' average CPC.

Australia	CPC 5 % less than the US average.
The United Kingdom	CPC 13 % less than the US average
New Zealand	CPC 14 % less than the US average
Switzerland	CPC 21 % less than the US average.
Italy	CPC 25 % less than the US average.
Canada	CPC 29 % less than the US average.
Germany	CPC 31 % less than the US average
Japan	CPC 47 % less than the US average.
South Africa	CPC 55 % less than the US average.
France	64 % less than the US average.

Industry wise CPC

Furthermore, these report provides insights into the CPC rates within different industries, shedding light on the varying costs of advertising in specific sectors

Industry	Average CPC
Apparel, Fashion and Jewelry	$2.66
Automotive	$2.27
Beauty and Personal Care	$3.10
Career and Employment	$3.94
Education	$3.94
Travel	$1.63
Finance and Insurance	$4.57
Health and Fitness	$4.01
Real Estate	$1.36
Shopping and Gifting	$2.25

Sources: Businessofapps, Wordstream, Google Adword

Report: Average CPC by Platform, Country, and Industry in 2023

Report: Average CPC by Platform, Country, and Industry in 2023’S YOUR STORY

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