User Experience Design (UX)

At The Marcom Avenue, we believe in creating designs that are extensively compatible, creative, and quality and performance-centric. This helps create an optimum and interactive website which enhances user experience.

In order to do this we undertake the following steps:

Asking the Right Questions to get the Right Answers

We research along the lines of:

1. Designing Purpose

What is the purpose of the site? What utility does it provide? Do you want to provide information, promote a service or sell a product?

2. Developing Goals

What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.

3. Discovering Target Audience

Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will later help determine the best design style for your site.

4. Creating Communicative Content

What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering?

Laying the foundation for Smooth Development

We undertake the responsibility the help create and decide the following:

1. Sitemap

This serves as a guide as to what content will be on the site.

2. Website Structure

A good user interface creates an easy to navigate website, and is the basis for this.

3. Technologies to Use

Elements such as what CMS (content management system) such as WordPress to incorporate, will any contact forms be needed, etc. are discussed when planning your web site.