The Challenge

In a truly innovative move, The Nut Lounge has turned India’s dry fruit market into a business venture. Starting from household kitchens these dried fruits and nuts have catapulted The Nut Lounge to kitchens across the country!

The Nut Lounge tasked us to create a narrative across social media platforms in the hope of attracting new customers and engaging them in light-hearted conversation to portray them as the approachable and caring organization that they are.

The Solution

The unique selling point for The Nut Lounge is its healthy and nutritional line of products. We ran creative marketing strategies centered around this.

  • Using nuts and dried fruits of varying shapes and colors, we created vivid designs that instantly caught customer attention. We encouraged them to come visit The Nut Lounge family and generated store walk-in leads in the process.
  • Health facts and diet tips made way into our marketing campaign. We created an interesting story around the benefits of dried fruits & nuts. For example, adding dried cranberries to cereal can change your daily breakfast into a new experience!
  • Our festive campaigns brought in a  lot of new engagement for The Nut Lounge. With the Rakhi Bumper Pack giveaway, we asked customers to reply with their favorite dried fruit barfis for a chance to win amazing Rakhi prizes. Our feed blew up with comments and a few customers even started tagging friends.
The Solution
The Result

The Nut Lounge campaigns saw a clear increase in engagement and new customer leads.

  • Instagram comments grew manifold and gained 400 followers
  • The store walk-in leads amounted up to 300 followers
  • Each post witnessed about 50+ likes

The Marcom Avenue was thrilled to see the effects of social media marketing create such positive results and we’re sure The Nut Lounge family is too!

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