The Challenge

The Sarovar Portico, Surajkund is a contemporary style hotel that is nestled in the outskirts of Delhi and very close to Faridabad which makes it an ideal destination for meetings, events, and weddings. It is a luxurious retreat away from the daily chaos of the city which provides top-notch comfort, experience and amenities to its guests.

The Sarovar Portico, Surajkund is a newly opened property by the Sarovar Portico group, so, The Marcom Avenue ventured into planning and executing a social media strategy for the hotel to attract leads (guests), increase its reach, engage its audience and establish a brand identity.

The Solution
  • We began with doing an in-depth competitor’s analysis for Sarovar Portico Surajkund to understand the hospitality industry- Trends, Competitors’ techniques for Social Media Optimization. We further invested time in understanding the brand guidelines, and understood what other Sarovar Portico properties are doing on their social media platforms.
  • We understand that this industry thrives on 3 platforms - Facebook, Instagram and Linkedin and thus they became our most active platforms showcasing the property’s USPs, food delicacies, architecture, room facilities, amenities and guest experiences.
  • Photography to bring out the property highlights was also done and showcased to the audience to give them a real feel of what they were missing out if they hadnt visited the property yet. Social Media Posts included- engaging games, travel diaries, contests, and more.
  • Also, during the wedding season, we ran a dedicated Paid Ad campaign to enhance the reach of Sarovar Portico, Surajkund and generate leads for its banquet services.
The Solution
The Result
  • Unique & Relevant Lead Generation for Weddings at Sarovar Portico
  • Paid Ad Campaign Saw
  • a. Reach of 24.2k+
    b. Impressions- 31.5k+
  • Facebook saw an engagement Rate of 102%
  • Instagram saw an engagement- 3X

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