Since the advent of technology and social media, the travel brand’s journey has become very different than it used to be. Ready Set Trip is a newly evolving travel agency which has a hands-on experience fuelled by the desire to explore and discover offline. They were new to the digital market and want to build a market of their own on social media with their travel deals and adventures.
The main challenge that The Marcom Avenue had to deal with was the fact that the brand was yet to established on social media platforms. We need to set their audience and help them gain status in the travel industry. They deliver travel packages for Uttarakhand, Shimla, North- East, Bali, and Thailand. We have limited locations and lucrative offers to target. It was a challenging part as we need to broaden touchpoint, timings and context.
After analysing, we observed that consumers no longer decide on a destination alone and book their tickets. Instead, their path to travel, both purchase and experience, has become nonlinear. They turn to their friends, coworkers, and influencers within the expanding social media world to find travel and vacation inspiration and even deals to support their newly discovered destination. After deep research, social media marketing seemed like the best avenue for building the brand’s image and we utilized it in the following manner:
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