The Challenge

Queen’s Tandoor is a fine dining Indian restaurant in Bali. They have more than 100 types of Indian veg and non-veg dishes on its menu that caters to the tastebuds of both local customers and tourists. It has 4 strategic restaurants spread across Bali’s popular tourist spots. The Brand also has a Catering Service line that caters to weddings and celebratory occasions, a delivery service, as well as concept-based outlets like Bollywood Hill and Barbeque on Beach among others.

The biggest challenge for The Marcom Avenue was to manage their social media and engaging potential customers in a fiercely competitive category. Creating a differentiated brand identity for Queen’s Bali Restaurant and qualified leads through Social Media was of an absolute imperative for the brand

The Solution
  • Engaging Customers through Innovative Campaigns & Contests targeting High impact Events like the Cricket World Cup. Our World Cup campaign was a great success as we offered lucrative discounts like 10% off on dine-in during the match which led to 30% jump in Restaurant visits during WorldCup matches.
  • Using vernacular content was the perfect strategy that worked well for MRG-The Balcony to penetrate into the local market with the focus on value based homes, which drove customers from consideration to conversion.
  • A series of offers like Ladies Night, Food delivery, happy hour, etc for the targeted market. It led to a substantial increase in monthly visits
  • We started a unique series of voting in which we connected our food to each minister/politician. In this our hashtag #BaliGourmet got popular
  • We started with a series of Tip of the week so to indulge and do lead nurturing by giving simple kitchen tips. People responded to it on comments.
The Solution
The Result

Queen’s world cup campaigns saw a clear increase in engagement and new customer leads.

  • Instagram comments grew manifold and gained 2x followers
  • The restaurant visitors amounted up to 100 people
  • Each post witnessed about 20+ likes

These stats were developed in the first three months. We thrived to demonstrate work in a consistent process and achieve an effective cumulative reach. The Marcom Avenue loves working for such a restaurant as it has lots of exciting and challenging phases and will keep on achieving more and more reach to the target audience for the restaurant.

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