OLA had come up with a new plan for the drivers wherein OLA was providing the cars to the drivers and they wanted us to build a campaign strategy and figure how we can use it to amplify their business by getting more and more leads of interested drivers.
The challenge was to attract potential drivers over other competitors and make them take action by filling out the lead form.
Here are the things we did:
We saw an amazing impact of our marketing efforts for the brand:
700+ leads generated within a period of 15 days.
42% of the leads were qualified
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