ODM Public School is an emerging education institution that offers education for students from nursery till XIIth standard. The school started in 1989 and it recently completed three decades in the domain of education. By offering state-of-the-art education standards and a world-class ecosystem, ODM Public School has garnered a strong reputation as one of the best residential CBSE schools of Odisha. ODM Public School believes in providing holistic education and grooming to its students for an all-round growth and development.


To establish ODM Public School as the best residential school via digital platforms and create content and buzz around the school activities, the educational group engaged The Marcom Avenue, best digital marketing agency in Gurgaon to do its social media marketing, search engine optimization and PR.

The solution

How we did it -

 

Our first and foremost approach while offering the services is to carry an in-depth competitor’s analysis for ODM Public School to understand the Indian education industry using tools like Semrush, Ahrefs, Google Analysis, Screaming Frog and studying competitor’s website for enhancing their Search Engine Optimization.


SEO: we carried out ODM Public School’s Website analysis and suggested changes wherever required to improve the website speed and establish E-A-T [Expertise-Authority-Trustworthiness]. We further suggested writing on-page blogs to attract traffic using relevant industry keywords, and published off-page content to establish brand presence. To enhance the reach, we wrote on relevant topics that will interest parents and students and help them in taking decisions in education related parental decisions. We also invested energy into enhancing their ranking on Google map-listing.


Public Relations: To build brand value and image, we generated various opportunities for ODM Public School in major publications like India Today, Careers360, Higher Education+ etc. including press releases, quotes, authored articles etc.
Social Media Marketing: We posted content that aimed at engaging not only the students of the school but also the parents to indirectly influence their online network in the region.

The solution
Impact

SEO helped establish ODMPS’s brand identity in and around Bhubaneswar- as the Best residential school in Bhubaneswar & Odisha
Google map-listing displaying in Top 2
Unique Google Listing of Search- 22,800+
Unique Google Listing on Map- 79,500+
Total Action (Call, Visit Website) - 4060+

Social Media saw a growth in engagement:
FB and Instagram Organic Follower growth rate of over 11% per Quarter
Engagement Rate rose 1.5X
Organic Reach increased 2X

Public Relation saw articles appearing in leading online platforms like India Today and more.

 

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