Obsessions is one of India's biggest brand sourcing exquisite carpets, kitchen and bath accessories from around the globe. The company is a 5 million dollar enterprise working in the home décor spectrum to create picturesque spaces with its wide range of carpets, rugs, curtains etc.
Obsessions wanted to connect with consumers on a more local, personalized level and wanted to build a brand identity of their own, since they are successfully selling their products through distributor network like Home Centre, Floors and Furnishings etc and on multiple online platforms but wanted to build brand recall value as well as establish customer loyalty and market monopoly in home decor industry.
Integrated marketing strategy was deployed to achieve the objective -
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