We jumped straight into content analysis and information architecture to begin building a structure that fulfills each user’s diverse needs.

• We chose to go along with their global websites for our web design to maintain brand guidelines. We aimed at User friendliness and well structured navigation of the website and not just the visual design to provide good user experience.
• We highlighted the brand’s USP via their corporate communication i.e Latest Japanese Technology, World Leader in spark plugs, Major OE fitted and Excellent functionality, The banners used on the website put utmost emphasis on the technology used in NGK’s products.
• We focused on decreasing the load time by compressing the images, customizing CSS, and using simple but effective themes.
• Another point of action was to make the website responsive. As the users use different devices to find the desired services, it is necessary to ensure that the website gets loaded and works effectively on all those devices.
• The website was made Ecommerce friendly for future purpose.