The Challenge

NGK Spark Plugs (India) Private limited is committed to providing world leading Japanese technology of Spark plugs, Glow plugs & Sensors to their valuable customers for better performance of their vehicle. NGK Spark Plugs (India) Private limited was incorporated on 8th August, 2006 to satisfy the growing demand for high quality spark plugs for vehicle manufacturers and users in India.

Despite being the world leader in Spark Plugs manufacturing, their website was poorly rated in terms of content, user friendliness and customer retention on it. Their bounce rate was also very high. When they came in touch with The Marcom Avenue, they were eager to enter the website redevelopment phase.

The Solution

We jumped straight into content analysis and information architecture to begin building a structure that fulfills each user’s diverse needs.

  • We chose to go along with their global websites for our web design to maintain brand guidelines. We aimed at User friendliness and well structured navigation of the website and not just the visual design to provide good user experience.
  • We highlighted the brand’s USP via their corporate communication i.e Latest Japanese Technology, World Leader in spark plugs, Major OE fitted and Excellent functionality, The banners used on the website put utmost emphasis on the technology used in NGK’s products.
  • We focused on decreasing the load time by compressing the images, customizing CSS, and using simple but effective themes.
  • Another point of action was to make the website responsive. As the users use different devices to find the desired services, it is necessary to ensure that the website gets loaded and works effectively on all those devices.
  • The website was made Ecommerce friendly for future purpose.
The Solution
The Result

NGK Spark Plugs is a world leader in manufacturing Spark Plugs and Amongst the first ones to introduce BS-6 compliant products. Our minimalistic rendition of their website

made it possible for them to improve traffic on the website by 67% and increase the time on site by 42%.


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