Our talented bunch of graphic designers understood the needs of the target audience and streamlined designing processes accordingly.

• The target market – parents and families – led us to promote nutrition as a strong part of the campaign, our designers started creating fresh, eye-catching graphics and gifs to entice the audience and lay to rest any health concerns.
• By selling the idea of tasty yet healthy food to children, we could prompt parents to happily purchase these nutritional Nestle products. We started incorporating this approach and pairing healthy food items with tasty additions to create delicious looking images.
• The most effective type of animation we created for Nestle was our set of ‘Meal Plan’ gifs. These gifs encompassed simple 3-4 step processes of creating delicious, healthy dishes that any child would love! At the end of every gif was a Nestle twist – a nonconventional ingredient added to a traditional dish.
• We also began dispelling some of the harmful myths around health and nutrition through informative graphic driven posting, while simultaneously promoting Nestle’s health food brands.