Stem cell therapies have been around for a while, and the richest source of these cells lie in the umbilical cords of newborns. MyCord collects and stores these umbilical cords for future use, offering a huge pool of cord samples to choose from at a later date.
They wanted us to plan a detailed social media campaign in addition to a host of articles explaining the wonders of stem cell banking. We took up the challenge eager to help create awareness about this little known but highly effective field of medicine.
The target market for MyCord comprised of expecting parents, but more heavily focused on mothers. We created powerful, emotional campaigns to attract them.
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