The Challenge

MRG world is best known for its precise planning and best in class service and infrastructure. It is a renowned name in the real estate industry, offering comfortable, convenient, secure and beautiful homes for everyone.

They recently came up with an affordable housing project- “The Balcony” in Sector 93 New Gurgaon and were not sure what is the right channel for them to market their new project. We helped them choose the most effective marketing channel and prepared online strategies to drive the best leads that contributed in increasing their sales.

The Solution

The most distinguishing offering of MRG-The Balcony is its comfortable and spacious apartments at an affordable price. We directed our marketing strategies towards this-

  • Having an effective landing page is the key for real estate players as it opens the door to a variety of potential leads. The content on the landing page specified the project details which invoked curiosity amongst customer to find out more details and due to which large number of entries were recorded.
  • Using vernacular content was the perfect strategy that worked well for MRG-The Balcony to penetrate into the local market with the focus on value based homes, which drove customers from consideration to conversion.
  • Lead nurturing activities were scheduled as per the lead score, to reach out to leads at every stage of the customer lifecycle. Workflows were designed in the system and customized mailers and SMS were sent to the leads so as to enhance the user experience.
  • Social media activations too helped sustain the brand recall with interactive posts & series throughout the campaign.
The Solution
The Result
  • We generated 377+ Leads
  • Facebook gained 20000+ Followers
  • Website traffic doubled within a month

MRG got huge number of queries for their ‘The Balcony’ project and they were able to build a good customer base who were genuinely interested in buying affordable homes.

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