Mr. Milkman offers subscription-based- scheduled delivery services to your doorstep and their premium product line-up includes farm-fresh and organic milk, pulses, bread, jams, cereals, organic eggs, and much more.
During our brand research for the Mr. Milkman project, we realized that the brand needed to establish a significant online presence and awareness. Our initial brand research also revealed that Mr. Milkman wanted to become the preferred choice of farm-fresh milk, organic groceries, and breakfast essentials.
The challenge we faced now was to promote the brand’s subscription-based B2C and B2B services and their simple and hassle-free pre-paid wallet payment system in Gurgaon through Social Media Marketing.
HOW WE DELIVERED – THE STRATEGY
To properly cultivate a completely organic online presence for the brand, The Marcom Avenue team decided to focus on imitating the app’s entire digital customer journey focusing on their products, the app’s delivery scheduling, and the easy pre-paid payment method.
Our objective was to cultivate the brand’s online awareness and presence from the ground up. But before that, we needed to carefully categorize the brand’s target audience into several different demographics. To achieve that goal, we used visually appealing marketing collateral and deployed many distinct engagement campaigns to target each and every demographic.
We realized that the brand wanted to change the projected image of their delivery process. To educate the target audience and familiarize them with the brand’s service, we brought in Mr. Milkman’s delivery personnel, curating social media marketing collaterals which projected them as a brand amidst its audience.
Beyond that we deployed numerous other social media campaigns that promoted their app on all relevant social media channels, product and service specific promotion campaigns were also deployed, along with other engaging and online credibility building collateral such as recipe videos, app guides, customer journey videos, and much more.
We were able to achieve staggering results for Mr. Milkman and saw a growth in:
45% increase in engagement
13% increase in organic followership
18% increase in organic followership
67% increase in engagement
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