Koenig Solutions has been offering IT training to the global workforce from several Fortune 500 companies and governments worldwide.
When Koenig Solutions came in touch with The Marcom Avenue, their primary agenda was to improve its online presence, brand awareness, and high-quality organic leads. To help the brand achieve the goals, The Marcom Avenue developed strategic SMO campaigns.
Our challenge was to promote the client’s offerings and bring in quality leads, leveraging all relevant Social media channels.
HOW WE DELIVERED – THE STRATEGY
The initial brand audit for Koenig helped us get a clear understanding of their target audience- IT professionals and aspiring IT students. This facilitated us to create highly targeted social media marketing campaigns based on the said target group.
To further improve the brand’s online reach and engage the target audience better, we strategized to only focus on one course/certification each month to draw better results. Apart from that, we also created high-level marketing collaterals such as webinars and promoted Koenig aggressively on various Facebook groups that hosted similar audiences.
Furthermore, we also carried out several contests and giveaways for better engagement results amongst the targeted audience.
The customized-marketing strategies helped on to deliver an enormous volume of traffic and relevant leads to the client, and Social Media Platforms saw-
Organic increase in followers by 18.5%
Organic increase in engagement by 110%
Organic increase in followers by 10.66%
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