Kliffhanger is all men wardrobe fashion brand which is recently launched. As an emerging e-commerce brand they expect to gain customer loyalty and delivering a unique concept of men fashion shopping before launch. Channelising management optimization for a men fashion brand was a enriching experience.
The main challenge for The Marcom Avenue was Kliffhanger was a new brand all together which was adding a twist to the men fashion shoppers with its unique concept of customising their own wardrobe with the basic clothes.
Kliffhanger to amplify their retails took the help of full-service eCommerce agency ‘The Marcom Avenue’ i.e us to devise and implement a strategy that would enable them to take back control of its brand online. We worked closely with the team to gain an in-depth understanding of the unique personality of the business. Social Media Marketing seemed like the best avenue for building the brand’s image and we utilized it in the following manner:
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