With immense success and competition in the skincare industry Khadi Essentials, the India’s finest organic wellness brand decided to come up with a premium range of luxury beauty and wellness products that are 100% natural, paraben-free and cruelty-free.
The main challenge that The Marcom Avenue had to deal with was the fact that the brand was yet to launch, thus there were no special perks or lucrative deals to offer. Moreover, the brand wished to take its place among some of the top skincare and wellness industry names with its unique USP.
After analyzing the skincare market, the target audience was set to both men and women within the age group of 13-65. Acknowledging the challenge at hand and the target audience, social media marketing seemed like the best avenue for building the brand’s image and we utilized it in the following manner:
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