The Challenge

With immense success and competition in the skincare industry Khadi Essentials, the India’s finest organic wellness brand decided to come up with a premium range of luxury beauty and wellness products that are 100% natural, paraben-free and cruelty-free.

The main challenge that The Marcom Avenue had to deal with was the fact that the brand was yet to launch, thus there were no special perks or lucrative deals to offer. Moreover, the brand wished to take its place among some of the top skincare and wellness industry names with its unique USP.

The Solution

After analyzing the skincare market, the target audience was set to both men and women within the age group of 13-65. Acknowledging the challenge at hand and the target audience, social media marketing seemed like the best avenue for building the brand’s image and we utilized it in the following manner:

  • Our #SeasonGiveaway content campaign was a huge hit to the page during New Year’s Eve. Seven questions were asked related to the brand’s creative post. It worked two- way round as it increased traffic and reach to the page and we also saw an increase in followers. Seven winners were selected and awarded online vouchers which they could avail on the day of the launch. Our hashtag went viral, so it was a huge hit.
  • We also created posts for special days, such as Valentine’s week. The fact that it was a trending topic, the chances of related hashtag searches were high. Using mediums such as videos and gifs, the #KELoveTrails gained impressive traction and engagement. Besides, product images we have created posts that revolved around the advantages in haircare and skincare, it not only helped the audience to configure out their real issues but also made a lot of people to land on the luxury brand’s page.
The Solution
The Result
  • Instagram was able to gain about 8k followers
  • Facebook likes mounted up to about 10k
  • From #SeasonGiveaways and #KELoveTrails campaign gained 2x followers.

These were the stats developed in the first four months of the campaign and continues to grow still. Khadi essentials is launched and is gaining immense love and support.

We loved working for such a premium brand as it has lots of exciting and challenging phases. We wish them all the best for future endeavours and success.

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