Indian Fashion Awards sponsored by Rajnigandha Pearls in partnership with Team Talent Factory were held in February 2020 to celebrate the talent behind the fashion show.
This initiative was being taken for the first time in India to recognise creativity and innovation in fashion celebrating exceptional individuals whose imagination and creativity have broken new ground in fashion. The brands and businesses that have made a significant contribution to the fashion community in the past year in India and the amazing artists who curate fashion shows and make them look as glamorous as they look were also part of this show.
Since it was being hosted for the very first time in India, IFA wanted us to create a buzz to make this the most awaited fashion event of the year so that people could know and appreciate the efforts of the people who work day and night to make the Indian fashion fraternity reach new heights.
With a very limited time of 1 month in our hands to make this event a big hit, We decided to strategize our efforts towards marketing the pre-event in the below manner-
We saw an amazing impact on social media and website traffic:
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