Conversion Rate Optimization

Conversion rate optimization is a combination of effective and result-oriented strategies to help businesses increase their website conversion rate. These impactful strategies are developed by identifying critical points on the website. These points are understood by analyzing consumer behavior data relevant to leads and sales on the website.

Our conversion rate optimization strategies are based on these services-

  • Conversion optimization audit
  • A/B split testing
  • Landing page design
  • Heat map & click- tracking
  • Conversion funnel analysis

Our conversion rate optimization solutions include Website optimization & maintenance services. A fully optimized website is the one that has high quality, un-plagiarized content and high-quality display images with additional current website formats such as carousel, slide show, video display, etc. All these should be regularly checked to be maintained.

As a conversion rate optimization industry, we deliver on the following points-

  • Reduced bounce rate
    To reduce the bounce rate, the best first impression of the website needs to be delivered. The use of quality images, original and impactful content and the overall minimalistic design template of the website reduces bounce rates.
  • Improved and wholesome user experience
    The elements of the user interface dictate the user experience. A strategy to deliver a wholesome user experience depends upon the combinations of elements such as placements, color combinations, animation and much more.
  • Increased user trust in the digital entity
    Correct security symbols and language evokes a sense of trust in the customers visiting the website. This is what makes the visitor of a website, a customer of the business. They feel safe entering their personal details.
  • Creation of brand affinity
    Brand affinity is developed by creating content in the form of testimonials, case studies, user guidelines, FAQs, Quora presence and additional efforts on digital platforms. Thee retain clients for repeat purchases.

Reach The Marcom Avenue now for an increased conversion rate optimization.

How we do it?

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Website & Design Analysis

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Study Visitor habits and Traffic Pattern

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CRO Strategy Formulation

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Execution & Split Testing

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Tracking & Analysis

Benefits

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Higher Lead Generation

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High Quality Leads

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Enhanced Customer Loyalty

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Cost Effective

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