Your company or brand is one of a kind – So should your website be. It is said that the first impression is the last impression, and this is true in today’s time even more with every present online. A good and customized website can be a budding investment for your business. A good website can increase online conversions and drive more leads to your business. There are some of the best website development companies in Gurgaon that focus on responsive websites with a modern-day layout. As everything is becoming digital these days, it is important for your business to have a decent digital presence which will help establish your brand using email marketing and other marketing strategies.
So, here are the reasons why should you should invest in customized website design today for your brand:
Unmatched First Impression
In today’s online world, the majority of people will search online for you before they visit you in person or contact you. It is important to make sure that you should leave a good impression on your first visitor or user. According to HubSpot, 90% of online users will leave a website if it has a bad or weak design. Once those users leave your website, the chances of them coming back are slim to none.
A customized website is the best way to make the first impression. You will be able to incorporate stunning, eye-catching visuals and pair them with a fully functional, easy-to-use website that will blow your audience away. At The Marcom Avenue, we have a great team of website development professionals who can help you with a user-friendly and responsive website.
Standing out in Cluttered Digital Online Space
Your brand should stand different from your competitors, so should your website. There’s no originality and creativity that makes people remember your website out of the millions of others on the internet. If people don’t remember you, they’re not going to end up choosing you when they need to purchase a product or service you offer.
A custom designed website includes elements that are in symmetry with your brand and conveys them in every aspect. From the colours to the fonts, layouts, and visuals, everything will be coherent. When the branding agencies in Gurgaon develop your website, they will consider the specific elements that your business needs and can even build on those to make them more tailored to your branding style.
Personalised User Experience
As the world is shifting towards digitizing and enhancing user experience, it has become mandatory to make your brand’s website with fresh looks that functions well.
Let us check out some factors that can have a substantial impact on your user experience and ultimately, your conversion rate:
- Load time: According to the studies, 93% of people will leave a website if it doesn’t load fast enough.
- Mobile responsiveness: According to the studies, 74% of people say they will return to a website if it’s mobile responsive. In other words, if your site isn’t optimized for mobile, you could lose a big chunk of potential leads or long-term customers.
- Easy navigation: It is important for your website to be able to navigate easily. Visitors should be able to find what they’re looking for on your website with ease. If they don’t, they will become frustrated and leave.
- Shopping cart functionality: For e-commerce websites, your shopping cart is where you make all of your sales. If it doesn’t work for the user, they’ll abandon it and shop somewhere else.
You cannot have control over these factors when you do not have a customized website and you miss out on a lot of opportunities.
Continuous Support and Growth
Your online business should always be updating, growing, expanding, and changing. This is an extremely important part of your SEO strategy. Google ranks websites that are posting frequent content or are actively making updates higher than those who stay static.
Website designers who build your custom website for you know every detail about how your website works and will ensure that you have the support you need to fix any issues as fast as possible when they go wrong. There are some of the best web development companies in Gurgaon who develop the best and responsive website for you.
Boost your Marketing Strategy
Custom designed websites are more SEO-friendly because the experts are able to include keyword considerations, ensure browser compatibility, page speed, quality coding and more to make it as search engine friendly as possible.
Customized websites are optimized for navigation, social media integrates properly, shopping cart functions work, content is embedded properly, and the site is set up for SEO.
These are all elements that could be overlooked when you’re working with a template or basic website but can have damaging consequences on your digital marketing efforts.
Investing in new website design is a thing that can lead to the profit of your business. It will not show a direct profit but an attractive website attracts more users and can turn into potential customers. Consult the best digital marketing agencies in Gurgaon for developing your website.