voice search strategy

Why Should You Integrate A Voice Search Strategy?

It might be impossible to predict the future of technology but one thing is certain, Voice Search holds a major spot in modern tech with the industry leaders investing in Voice Assistant devices like Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana.

The best digital marketing company in Gurgaon found that with this quick escalation of Voice Search, there is an urgent requirement for businesses to implement an effective Voice Strategy in their digital marketing plans to stay ahead in this competitive market.

This blog enlists the reasons why you need to integrate a Voice Search Strategy:

  • Voice Search can Drive Traffic:

    As per a research by Salesforce, 4 out of 10 millennial consumers use voice search technology to research and order a product online.

    The entire possibility of Voice Search is still unexplored but one thing is still clear that the businesses with efficient voice strategies will earn a huge amount of web traffic.

    Here’s how: When any user searches any query using Voice Search, they also get an opportunity to visit the website from which the answer was found. So, with a voice-optimized SEO your website is capable of receiving a great amount of traffic.

  • Voice Search is Constantly Growing:

    Although voice search’s history goes back to the 1950s, but the recent years have taken Voice tech to a whole new level. Google has improved its word recognition accuracy to over 90% which provides a better experience to the users.

    Many experts state that by the end of 2020, 50% of the searches will be conducted using Voice Search.

    So, to stay in the competition you need to adapt to the change.

  • Improved Customer Experience:

    The leading digital marketing agencies in Delhi NCR understand that the primary goal of developing voice strategy is to improve customer experience and foster a stronger relationship with the customers.

    The latest voice assistants are trained to differentiate between voices, which assures a more personalized content for the users leading to great customer experience.

    The best digital agency in Gurgaon realizes that voice search is a more convenient way of search for the user, since it eases the process of multi-tasking which is a great advantage considering the busy lifestyle of today’s customers.

  • Your Competitors are using it:

    Everyday more and more businesses are understanding the power of Voice search and are already implementing it in their marketing plan, so if you do not take an action right now there is a good chance that your potential customer might find your competitor and you might lose some business.

    Right now, voice tech is still new enough that not a ton of brands have gotten on board with the trend, and this gives you an incredible chance to get a head start in the game and a major advantage over the competitors.

Now you know why you integrate Voice Strategy in your marketing strategy to take another step ahead for your business success.

We recommend you to seek support from the top digital agencies in Gurgaon, The Marcom Avenue, which offers expert support with experienced professionals to create an effective marketing strategy which is determined to attract new customers to your business.

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