These days e-commerce development is considered very essential. Many businesses are shifting their operations online in order to generate higher revenue and not lose on sales from any channel. As per the best web development company in Gurgaon, more than 80% of the online population has used the Internet to purchase goods and services.
An e-commerce website helps you to build a strong relationship with your consumers, as they get a chance to make a purchase from you at any time of the day from any part of the world.
As the market improves, the competition increases too. So, how can you beat your competitors and gain more customers? It is very simple, once a user lands on your website, you need to ensure robust user experience and earn the customer’s trust. Do not worry about spending on your website design, because this will give guaranteed returns.
With years of experience in website development services, we, at The Marcom Avenue, have prepared a checklist of the essential elements for an attractive E-Commerce Website:
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Insert Some High-Quality Images:
The product images on your website is a major factor, users keep into consideration while making a purchase online. Websites with high-resolution images and videos tend to earn customer’s trust and considerably more conversions.
E-commerce websites like Vanity Planet claimed that adding Instagram photos increased their checkouts by 24%.
Shoppers want to look at every angle of the product, understand the use of the product properly, and only then they would make a decision.
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Selection of the E-Commerce Platform:
Flexibility, scalability, and expandability for the users of the industries come from choosing the correct e-commerce website platform. It is very important to choose an appealing e-commerce platform for your business.
The right platform with advanced features can give your business a high fly. You can connect with the best web designing company in Delhi NCR because they will provide you with the best support throughout the creation of your e-commerce website.
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User-Generated Reviews:
Your customer reviews will define the quality and credibility of your products and services. As per a survey, almost 57% of consumers only make a purchase of a product only if it has 4 or more stars.
So, never neglect the feedbacks and reviews from your users, and display them on your website, as it will motivate new customers to make a purchase as well.
Note: Do not worry about the negative ones, because if you have all the positive reviews, users may consider them fake.
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Website Speed optimization:
To gain online business, the speed of the e-commerce website is the key. In today’s times, everyone is in a hurry to get their work done and if a website takes long to load the page, the user might get annoyed and abandon your website.
Thus, a website should possess a smooth and fast speed for better results. It makes the user save their time and they tend to come back to your website to shop.
Not to forget, a website with higher speed gets preference in the Search Engine Result Page which will boost your visibility in front of new customers.
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Site security:
It is obvious that on an e-commerce website, users have to provide their personal information such as bank details, address, mobile number, etc. while placing an order and making payments. So, it is very significant to ensure the safety of your customer’s details.
This is very important to earn the trust of your customers and create a loyal relationship with them. The top web design companies suggest the use of a website that is built with a secure socket layer to encrypt the information stored on the site.
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Make categories easy to navigate:
One thing that can kill your sales is clunky product pages. If a customer has to click around ten different menus before they find the actual product that they’re looking for, they’re going to click their way right to a competitor’s site.
So, you need to categorize your products on your website and make the navigation simple to offer a smooth experience to your visitors.
Designing an e-commerce website can be tricky, so you can contact the best website design and development company, The Marcom Avenue, to create the most attractive E-Commerce website for your business and provide the best User-Experience to your visitors.
