social media marketing agency

What a social media marketing agency does ?

The first place a consumer looks at to learn about a business is their social media. Instagram to be precise. For that very reason having an amazing and engaging Instagram feed is important. Moreover, it also helps increase your product reach to newer audience.

Here’s how a social media marketing agency gets more traction through Instagram.

Themes and Captions

For a social media agency, it goes without saying a well clicked and well-edited picture matters. However, what matters equally as much is the caption that accompanies the picture. Its as important a part of your content as is the image. Use that word limit to create stronger relationships with your audience. Apart from that, having a theme, and sticking to it is really aesthetically pleasing to an audience. A good theme creates the first impression and makes the audience keep coming back for more.

Geotags and Hashtags

Overloading your posts with hashtags might seem tempting but its the last thing you want to do. It’s exactly how a social media optimization company in gurgaon provides credible content along with optimization. If you use hashtags like there’s no tomorrow, you are bound to attract an audience that is not relevant and then you risk low engagement. Know how to use the right things and hashtags. Other than that, geotags work 79% better than your regular posts. Having a specific location attracts more people to your posts.

Engagement Tools

Instagram is a playground with so many engagement tools to choose from. A digital marketing services company may use captions as one of those, end your captions with a CTA. Encourage people to comment and have a conversation with them. Respond to their comments and messages so that they relate more. While you do that remember to sound social and casual, a matter of factly, business-like language will not work with the users.

Make use of Instagram live to give them an insight into the brand and interact with them in real-time and lastly conduct polls. People enjoy responding to polls, this is an effective tool for increasing engagement and also conducting a survey if required. Finally, remember to have a posting schedule. A key to persuasion is consistency, be regular with your posting but not excessive, don’t bombard people’s feeds.


  • Captions are as important a part of the content as are the images. Also, having a nice theme creates a good first impression.
  • Use relevant hashtags and geotags for a better called for engagement.
  • Choose from among the myriad of engagement tools on Instagram; live, polls and more.

There’s so much you can do with your social media and no doubt Instagram is becoming a one-stop solution for a social media marketing agency. 

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