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Website Development 101: Static vs Dynamic

Technical jargon and complicated coding references –  weapons in the arsenal of a website development company, used to confuse clients and mask their own inefficiency! The only way to counter such disregard for honest communication is to educate yourself.

So read on and rest assured, you don’t need more than a basic grasp of technology to understand this article!

Two Types Of Websites

You may have heard website design agencies throw around terms like static and dynamic. Let’s break it down.

  • Static
  • Most websites have multiple pages. Static website design is one that uses HTML code and creates an individual set of code for every single page. So on static sites, a header section that is the same across every page, would mean the same bit of code was copied and pasted on every individual page!
  • Dynamic
  • A Modern web marketing agency usually creates dynamic websites. These types of sites use the server’s own technology, through languages such as PHP, JSP, ASP, etc. In a dynamic site, coders create one single page, splitting it into sections that display on your browser as separate pages of a website.

Static Designs

Now that you have a better understanding of the two types of website design, let us take a look at the pros and cons of each, starting with static designs.

  • Advantages
    • Static websites are much faster to create than dynamic ones.
    • HTML is an inexpensive language, and so static sites are generally more cost effective to implement.
    • As every page has a separate set of coding, it allows for a lot of flexibility in design. Pages can be custom configured with special effects and varying designs possible across every section!
  • Disadvantages
    • Updating and modifying content is a huge pain, as it requires the website design agency to alter entire page codes, and those of related pages!
    • Scalability is an issue. Adding any new page involves creating new code from scratch, and altering the existing code for other pages.
    • For a long term site, maintenance and modification costs turn out to be a lot more than those of dynamic designs.

Dynamic Designs

Let us now take a look at the younger and newer version of website design.

  • Advantages
    • As all the code is available in one single page, it makes modification a lot easier.
    • Dynamic sites present very efficient storage options. Data can be stored in a single database and easily transferred across platforms! Furthermore, by using scripting languages this data can be easily accessed and makes having a Content Management System a definite possibility.
    • Very easily scalable.
  • Disadvantages
    • Initial costs are a lot more than for static sites.
    • Compared to static sites, it takes a lot longer to code and implement.
    • For short term or temporary sites, dynamic versions are not worth the effort, time and money!

Content Management Systems (CMS)

As the name suggests, a CMS allows users of any level of technical proficiency to easily manage content, updating, adding and removing it as they please! It’s backend access to website content and can only be implemented in a dynamic design. This system is one used by top Digital marketing companies.

Hope this bit of information provided some clarity on what kind of design your brand could go for.

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