As the wheel of time turns, there is a lot to look back and contemplate for the year 2022.
In 2021, the ground of digital marketing has witnessed a tremendous shift. TikTok, Insta Reels, set the new grounds of advertising and marketing.
Further, Facebook changed its name to Meta and gave companies the space to experience the metaverse, a 3D virtual world.
In a nutshell, a lot has changed, and still, a lot is left which will impact the world of digital marketing & advertising.
To help you keep ahead of time, we have accumulated some of the biggest industry-changing trends for the ongoing year, 2022.
Without any further ado, let’s dive straight into them:
Short, DIY Videos:
TikTok has shaped the dynamics of digital advertising. It has evolved the way in which the audience consumes content. Now, social media is not just about a photo grid but more than that.
Taking a swig from TikTok, other social media platforms have also revolutionized their interface.
Youtube launching shorts and Instagram leaning to reel have made content consuming more engaging than ever.
One of the biggest advantages of these short videos is that they give out unpolished content with which viewers can relate.
Be it behind-the-scenes, DIY, real stories, and more on similar lines that appeal to young consumers.
Tell A Story:
Storytelling is an old-school practice of brand marketing.
However, in the present time, the concept of storytelling has changed because of the consumer base. Now, the consumers, want to know more than just why a brand’s product or service is better than that of competitors or how they have reached a product or service. They want to know how the product or service can solve their problems. The brand should focus on telling the benefits and sharing the user experiences.
The year 2022, is all about making your consumer feel special and valued. Rather than creating a content piece that entices a bucket of people, coming up with content that appeals to only a handful of people will fetch the brand more fruitful results.
Alongside this, there is an array of things that should be kept in mind apart from the right content. Making those content pieces reach the audience at the right time through the right medium is crucial to gain maximum eyeballs in an oversaturated platform.
We hope this blog gives you enough understanding of the expected upcoming digital marketing trends in 2022.
According to one of the best digital marketing companies in Delhi NCR, keeping on top of these trends will be the best way to make a place in this competitive, growing, and expanding market.